I couldn’t imagine everything that was to come when as a child I dreamed of being an architect or artist. I used to spend hours drawing and everyone around me knew what my vocation was, so they didn’t understand when I decided to study … Business Administration. I worked in this sector but few years later, I suddenly changed the direction towards what I really liked, my great adventure had just begun.
Education is the key
After several years working in retail, and assuming great positions, I got down to work to redirect my career. The first step was to take a Master of Graphic Design, during that year and without having finished the master I began to gain clients and self-confident, which I needed to build up my courage and leave the job I’d been doing for several years, to focus on my own clients. To offer an even more complete service, I also took a Master in Web Design, among others … My personal brand began to gain strength and I used to move like a fish in water at networking events, talking about my work, as well as my own clients, quickly get collaborations with agencies in Malaga, Barcelona and Madrid for branding, on and off marketing, web, editorial etc. )
In 2017 I realized how fast the sector was and how the world was changing. The big platforms were becoming monsters, thanks to thinking about their users and not about them and their own product. Keeping the users in the center, listening to them, investigating them was the key and I decided to travel to Madrid to obtain the UX / UI certificate. Since then I’ve never worked in the same way.
I’ve been part of in Social & Sons (Marketing and Content Creation Agency) where we work with clients such as Santander Bank or Fujitsu, also for Katedral Studios (creating complex solutions in gamification and different app’s) I also worked at Together Digital in Ireland.
Like everyone else, the pandemic caught us by surprise. And it was the reason why I returned to Spain, and started new challenges in Novapago, a blockchain technology company where I’m learning about all the opportunities that this technology offers.
In 2020 I became a member of the group of teachers in the Master of Digital Marketing in ESESA (IMF Business School), where I have the pleasure of teaching the WordPress module and the countless experiences I’ve had in the sector.