The digital newspaper The Irish Time asked to create a digital producer for readers who do not live in Ireland, on the occasion of the celebration of Saint Patrick’s Day, it wanted the Irish abroad, to feel close to their country and to enjoy this celebration and foster pride in feeling Irish.
Empathization phase
Through an online survey I had the opportunity to meet and define the user persona, who showed longing and a great feeling of patriotism, 70% of the Irish would come to Ireland if they could on this date and 60% admitted to celebrate it abroad in some way shape.
St. Patrick’s APP
The St. Patrick’s application allows you to share experiences and create events through user posts.
The publications are tagged and grouped according to topic.
It also groups the publications by places of the world.